Silver
Crown racing offers a live audience, live and recorded television broadcasts
during prime time, as well as print coverage and other forms of media.
National Television Exposure
--USAC Silver
Crown events are covered and aired nationally on Speed Channel. Motorsports
marketing's cost-per-thousand impressions can therefore be significantly lower
than that of traditional marketing venues. Joyce Julius and Associates
reports are available for all televised races. Joyce Julius is an independent
valuation, which removes your risks by accurately reflecting the benefits
delivered to your organization.
Print Media– Open-wheel auto racing receives
ample press coverage in most major enthusiast motorsports magazines. In
addition, the series gains exposure in track programs and major metropolitan
newspapers. The print and electronic media often treat a sponsor and its race
team as a single entity.
